en
en

News & Facts

Creative skills as a key skill for the future (Adobe study)

According to a survey, employers regard creativity as a key skill for the future – even more important than the ability to work with artificial intelligence. According to the experts surveyed, those who combine creative thinking with a confident approach to AI will improve their career prospects.

Creativity is an essential skill for the future

73 per cent of British employees say that their employer expects them to think creatively and to be able to communicate ideas clearly. 84 per cent report that these expectations have increased over the last three years. This is shown by a survey conducted by Adobe. 44 per cent consider creativity to be an essential skill for the future – ahead even of working with artificial intelligence, which 38 per cent cite.

A working environment that fosters ideas and creativity

Companies can foster creativity by creating space in day-to-day working life for new ideas, collaborative experimentation and learning. This includes allowing employees to ask questions and make mistakes. A corporate and working culture that reflects this is therefore essential.

Creativity among ‘next-generation learners’

A further 53 per cent of those described as ‘next-generation learners’ stated that creativity plays an important role in their long-term career goals. Adobe defines next-generation learners as people aged between 16 and 29 who are undertaking full-time or part-time education or training. AI can help bring ideas to life. The combination of strong creative skills with confidence in using AI is the ideal combination for professional fulfilment in a future labour market facing ever-greater challenges.

Source: Adobe, Future of Skills Survey, with a total of 6,058 respondents in the US, the UK and India. The percentages quoted refer to the UK.